The power of Metasearch
The growing concern from advertisers about the ROAS (Return On Advertising Spend) is making them actually head towards more performance-based advertising.
The chance today is to compete in the Metasearch arena (Google, Tripadvisor, Trivago to name a few) and reach millions of targeted users per month.
Metasearch allows you to connect your hotels to metasearch portals and let them compete in the same internet ecosystem of OTAs.
The platform, with its unique core features, enables hotels not only to connect and advertise on these sites but also to optimise their campaigns to improve revenue and generate new direct bookings.
Designed for Media Agencies, Hotel Chains & OTAs and Independent Hotels, the platform is user-friendly – letting you focus on results, not on the technology behind the scenes. The major metasearch portals, with their incredible 600 million travellers per month, are already connected and ready to host your hotel.
“A truly excellent PPC agency and we are greatly appreciative not only of the results so far, but of the continued support that they have provided… metasearch advertising is key in the hotel industry and Kaffeine continually increase ROI for our hotels.”
Jorge Rodríguez – Marketing & E-commerce Manager – easyHotel PLC
Increase direct bookings
The platform allows you to fully manage the whole campaign while actively bidding in each metasearch according to the goals you want to achieve.
Restrict the campaign to the desired budget by setting a daily limit per channel, or a budget per month according to your needs.
Once the platform has understood the most requested dates, our terrific “Stop Dates” will let you focus the budget where it’s really needed. Use the multipliers to define your own strategy, focus on missed impressions to understand your potential target, get the travellers’ queries to manage and optimise date availability.
Using metasearch, you can list your hotel rooms for lower than the competing OTA pricing since you don’t have to pay commission fees when using metasearch as you would if a consumer booked through an OTA (such as booking.com or TripAdvisor). Much like Paid Search, metasearch is also on a cost-per-click (CPC) model. By having a consumer click on your hotel’s metasearch ad instead of the OTA, your cost per booking will likely decrease in comparison to an OTA booking. The CPC is typically much lower than the OTA’s commission rate.
Metasearch drives additional direct website bookings as travellers are able to book their hotel room directly on your hotel’s website instead of an OTA website. After a traveller inputs their check in/check out date, they have the option of going directly to your hotel’s website which not only drives brand awareness but also drives direct bookings.
Using metasearch, your hotel can take up more ‘real estate’ on the SERP (search engine results page) and drive additional brand awareness which is key when competing head to head with the OTAs.
Our metasearch engine offers real-time bid management and tracking so you can adjust your advertising campaigns to meet consumer demands as well as track the effects of the campaigns to make sure every advertising pound spent is being spent well.
Six core metasearch features
Define one budget and let the metasearch portals dynamically tap into it according to their booking requests.
IBE, PMS & Channel manager
The platform can be connected to any IBE or to any channel manager to retrieve rates hassle free.
Easily set & optimise restrictions to enhance revenue by driving visitors to desired check-in dates.
Alerts and reports
Custom reports are set to highlight the most interesting KPI to get the full perspective.
Access to 600M users per month
The major metasearch portals are already connected and more portals are in the pipeline.
Integrated ticketing system and knowledge base platform to help you anytime.
As we offer two types of metasearch management, self-serve or managed, we offer alongside this two fee plans. Depending on the management type, we offer a fixed fee plan (which does exactly what it says on the tin) or a performance-based plan whereby we only charge you a percentage of revenue generated via metasearch.
With either fee plan, you’re certain to increase your ROI and decrease your reliability on OTAs, thus saving on commission payments.
If you’d like to find out more about our metasearch advertising, or to arrange a demo, please get in touch with us.
The default plan for hoteliers looking to benefit from metasearch advertising
Fast and easy set-up
36 IBE, PMS & Channel Manager APIs
Self-serve or managed options
Major metasearch portals
Unlimited no. hotels
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