PPC Marketing Executive

Kaffeine is a fast-growing digital agency with its base in Northampton but operates anywhere in the world. We’re currently looking for an experienced PPC Marketing Executive (2+ years) to join our small remote team. You will be joining a company that is young, but founded on 13 years’ experience in PPC marketing, at an exciting period of growth and will be given the opportunity to grow in your role and get hands-on with client projects from day one.

We’rebuilding an agency that is not traditional, does not have a bricks & mortar office where you are constrained to everyday, does not limit you to where or when you work but in fact gives you the complete freedom to work wherever, whenever – yes, really!

You will directly manage paid search, display and remarketing campaigns for our clients, ensuring that their budget is being spent in the best possible way and that they’re seeing ROI.

You will be responsible for setting client strategy and ensuring that our day-to-day work is in line with it.

You will speak to clients regularly to ensure they’re aware of our activity and receiving reports each month and adjusting our strategy in line with their goalsand results provided.

Day-to-day, you will get hands-on with accounts to build campaigns, manage budgets, tweak ads, find what’s working and not working and ensure the account stays in good health.

More broadly, you will also take a leading role in advising clients on the strategic element of their paid search and display budget, looking at their products and industry to assess how best they should invest their budget across different channels.

You will be responsible for generating and sending client reports to show our activity and results.

You will write ad copy and work with the wider teamto brief in creative ads, keeping them in line with brand guidelines but also compelling to potential customers.

You will speak directly to clients to update them on the performance of their accounts and advise them on the strategy you’re taking and why. This will also involve getting an understanding of their internal strategy and objectives.

First and foremost, you will ideally have a minimum of two years’ experience in PPC behind you and will be comfortable with the role being a ‘remote position’, not office-based.

We’re looking for someone with the following:

• Two+ years’ experience in paid search, display and remarketing across Google and other major search engines.
• Strong understanding of wider digital marketing channels and how they work together with paid search and social.
• Strong experience using Microsoft Office 365 products such as Excel and comfortable sorting through large data sets.
• Confidence in speaking to clients via Asana (our preferred project management tool), email, phone and in-person.
• Confidence working in Google Analytics and making changes to improve data quality and conversion tracking.
• Proficient in keyword research via Google Keyword Planner and tools like SEMrush.
• Very comfortable managing your own time and workload.
• Experience with Google Ads Editor.
• Strong ad copy writing skills and attention to detail.
• Knowledge or experience of SEO is a bonus but not essential to the role.
• Experience managing social media advertising across Facebook, LinkedIn and Twitter is a bonus.