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Kaffeine - Digital Marketing Agency

Google Shopping

unleashing our clients’ potential by maximising the innovation.

Google Shopping

Dominate the google shopping landscape

Google Shopping management agency

promote your product catalogue online

Google Shopping is a very powerful advertising platform for e-commerce websites, and provides an excellent ROI for many of our clients. If you have a product catalogue but you’re not on Google, why not? You’re missing out!

Getting started on Google Shopping can look a bit daunting, and we agree that it can be, but with our years of experience we can take that weight off your shoulders. Whether you are completely new to Google Shopping or you already have a campaign set up and are in need of some guidance, we’re here to help.

Shopping campaigns that deliver results

the proof’s in your ROI

These are the three simple (well, simple for us) steps taken to get your campaign and product catalogue alive and kickin’:

  1. This is our first port of call. We head on over to the Google Merchant Center sign in page and register with your email address (if we can use the same email for all your Google services that makes things a little easier – for security we always use unique passwords).
  1. We then follow the steps to verify that it is yours – because if it wasn’t then, well, we wouldn’t get much further.
  1. There are a few ways in which we can do this. Many CMS platforms have plugins available that simplify this process a little, however we always manually configure the feed categories and attributes etc. as we like to keep human interaction in everything we do. Alternatively, if your CMS does not support a shopping feed plugin then we use the template that Google provides and then fill out the various columns. Some fields are mandatory, but we highly recommend filling out all of them as it helps Google serve your ads correctly, so that’s what we do.

By featuring in Google’s shopping feed you will often see your products and images appearing at the top of the natural search results, thus increasing your real estate on the first page of Google, especially if combined with PPC ads.

We have been setting up and optimising google shopping feeds for years, and our clients have reaped the rewards of our hard work.

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